Web design is the process of creating the look and feel of a website. It involves the use of color, layout, images, and typography to create a visually appealing and user-friendly website. Good web design can have a significant impact on the online presence of a business, not only by improving the user experience but also by establishing a business's brand and making it more memorable.

On the other hand, SEO (Search Engine Optimization) is the practice of optimizing your website to improve its ranking on search engines such as Google. SEO involves the use of keywords, meta tags, and alt tags to improve the visibility of a website on search engines. A well-designed website that is optimized for SEO can improve its ranking on search engines, which can lead to more visibility and increased traffic.

One of the most important aspects of SEO is keyword research. This is the process of identifying the keywords that your target audience is searching for and incorporating them into your website's content and meta tags. By including relevant keywords, your website is more likely to appear in search results for those keywords, which can lead to more traffic.

Another important aspect of SEO is creating high-quality content. Search engines favor websites with relevant, informative, and well-written content. By creating high-quality content that is relevant to your business, you can improve your website's ranking on search engines, which can lead to more visibility and increased traffic.