Web design is the process of creating the look and feel of a website. It involves the use of color, layout, images, and typography to create a visually appealing and user-friendly website. Good web design can have a significant impact on the online presence of a business.

Good web design can also help to establish a business's brand and make it more memorable. By using a consistent color scheme, typography, and imagery, a website can create a strong visual identity that is associated with the business. This can help to establish trust and credibility with customers, and can make the business more memorable.

Another important aspect of web design is mobile optimization. As mentioned earlier, a majority of internet users in Ghana access the internet from their smartphones. This means that it is crucial for websites to be optimized for mobile devices. This includes having a responsive design that adjusts to the screen size and resolution of the device, as well as ensuring that the website loads quickly and is easy to navigate on a small screen. This improves the user experience on mobile devices, which can lead to more conversions and a boost in online presence.