Aesthetics matter. Professional web designers will make sure your website looks modern and clean, which helps to draw people in and create an enjoyable experience for your visitors. You want people to stay on your site and look around, so having a visually pleasing design is key. What’s more, professional web designers are well-versed in color psychology and can use colors to evoke certain emotions in viewers that help drive conversions.

A great-looking website only goes so far. Your site needs to be functional as well as aesthetically pleasing. That means making sure all links lead to where they should go, all images display correctly, and all forms function as intended. Professional web designers have the coding knowledge and technical skills needed to guarantee that everything works properly on both desktop computers and mobile devices.

Search engine optimization (SEO) is essential for getting noticed online by the search engines that drive most internet traffic these days (we’re looking at you Google). Professional web designers understand SEO best practices like keyword research, meta tags, link building strategies, etc., which can help boost your visibility online significantly. The higher up you appear on search engine result pages (SERPs), the more clicks you get—and clicks equal conversions!